adidas is the largest sportswear brand in Europe and the second largest in the world, but it is about more than that. Since 1949, the adidas brand has been trying to beat its personal best by constantly creating change, challenging the status quo, and defining new rules until it is time to break them again.
We are inspired by people, culture, and the past, blending the borders between sport and lifestyle. That is what has made adidas one of the most recognized, credible, and iconic brands both on and off the field of play.
Driven by rebellious optimism and a desire to shape a better future, our finish line is clear: to be the best sports brand in the world in a sustainable way.
As an integral part of the adidas brand philosophy, commitment to sustainability is a holistic one and embedded in our purpose: “Through sport, we have the power to change lives”.
Taking one step closer toward a cleaner future, we are not only aiming to be pioneers in reducing the CO2 footprint and making nine out of ten articles sustainable by 2025, but also to promote environmental programs and educate our consumers to make more sustainable choices.
We recognize and celebrate this generation and creative individuals that are thriving by staying open-minded and we will continue to encourage others to do the same.
That is why we are proud to be taking part in this project, ICDC – International Creative Design Challenge (Battle of Schools), to kindle the creativity and unconventional thinking of young minds. We are certain that you will find yourself up to the task because we believe that ”impossible is nothing”.