Porsche Design is a premium brand synonymous with engineering-driven design, minimalist luxury, and high-performance functionality. Our products—from timepieces to eyewear and electronics—extend the Porsche legacy into daily life, embodying timeless sophistication for a discerning audience.
To become a leading cultural icon for a new generation, seamlessly balancing our rich heritage with bold, future-facing innovation.
The Challenge: Bridging the Generational Divide
Our primary objective is to make our modern design philosophy relevant and aspirational to a younger, international audience. This requires:
-Translating our legacy into a language that resonates with future consumers.
-Generating global media awareness and publicity by engaging in culturally relevant conversations.
-Balancing heritage and future without dilution, ensuring our core values drive innovation rather than limit it.
-Harnessing outside inspiration from the very generations we aim to attract, turning their perspective into a creative challenge for our brand.
In short: To inspire and be inspired by the next generation, securing our relevance and prestige for decades to come.
For over a century, Vogue Portugal has stood as a cultural beacon in fashion, blending timeless elegance with forward-thinking vision. Since 1916, we have shaped style while championing diversity, inclusivity, and sustainability. Our pages celebrate all identities and promote ethical, conscious creativity. We merge classic sophistication with cutting-edge digital storytelling to engage a global audience. Each issue offers immersive editorials and groundbreaking visual narratives that reflect and inspire the evolving world of fashion. We are committed to leading meaningful conversations and driving positive change in the industry. Vogue Portugal honors its heritage while boldly designing the future of fashion.
The challenge: Designing a Sustainable Future
The Core Mission:
Create a disruptive design concept for Vogue Portugal that merges high fashion with high impact, addressing urgent social and environmental issues through innovation and technology.
Your Challenge is Twofold:
1. Design a compelling cover for Vogue Portugal that visually embodies the theme of social and environmental sustainability, aligning with the brand’s elegant and conscious identity.
2. Create an interactive magazine insert that uses emerging technology like AR or VR to deliver an immersive, disruptive narrative connected to the cover.
This innovative experience must tackle a specific social or environmental issue while enhancing user engagement through seamless, tech-driven storytelling. Ensure the concept is both visionary and feasible, resonating with Vogue’s values and modern audience expectations.
Kunstpunt Groningen seeks to weave visual arts into the fabric of the city, making the 600-strong collection of public art from different eras accessible and engaging for all.
This effort not only beautifies Groningen but also serves an educational purpose, enriching the community’s cultural and artistic understanding.
Kunstpunt challenges students to create an engaging installation or attention-grabber, both offline and online, aimed at young people aged 18-24, to increase their engagement with Groningen’s public art in a disruptive way.
The challenge: Reframe the City
Everything moves very quickly for young people. Their lives take place online, images change quickly, and visual art in particular takes time and patience. How can we add value and create more awareness?
Develop a creative concept for people from 18-24 years old. This creative concept (using online and offline media) is created around an artwork in the city center. The goal is to use this concept as an attention grabber and kick start of a campaign that shows the importance of art to/for this target group
At their disposal, students… can choose from 3 different works of art that we have selected for the campaign.
In addition to the learning objectives of the study program, the winning proposal must contain the following:
-Recognition of brand look & feel
-Clear message that appeals to the target group
-A combination of offline and online resources
-Visual 2D examples of the concept
adidas, Europe’s leading sportswear brand since 1949, constantly challenges the status quo, blending sports with lifestyle to become a globally recognized icon.
Driven by a desire for sustainable excellence, adidas aims to lead in environmental responsibility, targeting significant reductions in CO2 emissions and sustainable product lines by 2025.
Embedded in our ethos is the belief in the transformative power of sport to change lives, a commitment we extend through initiatives like the International Creative Design Challenge (ICDC),
encouraging creativity and innovation among the youth. Our philosophy is rooted in optimism, inclusivity, and the conviction that “impossible is nothing.
The challenge:
The Sustainable Shift: Create the Next-Gen adidas Dwell Space
Deliver the concept proposal for branding of a particular space (Dwell Space) in adidas Flagship store in Ilica Street in Zagreb, Croatia.
The main theme for the concept was Sustainability.
Digitalization and Customization are the essential elements which needed to be included in the concept proposal.