What is the challenge about?
The ICDChallenge is a five day contest (or Battle of the Schools) between international universities and undergraduate students from the creative industry (media and games) to design a promising creative concept for a ‘mystery’ client. (Last year’s client was adidas). Coming academic year, the ICDChallenge will be hosted by Hanze UAS in Groningen, and co-hosted by Algebra University College, Zagreb.
How does it work?
For one week several international design teams will work on a creative challenge for an existing international client and are mentored by Visual Design professors from the participating universities and international design agencies. The client will be announced at the beginning of the challenge.
-Recognition of brand look & feel / creative direction
-Value of spatial concept through idea and realization
-Values for end-user/customer
-Systematic compliance with brief requirements
-Bold step ‘on the edge’ of the brief