The International Creative Design Challenge

The International Creative Design
Challenge

“ICDC invites universities to spark creativity and unconventional thinking of young minds while making the world a better place.

6-10 February 2023, Groningen The Netherlands Hanze University of Applied Sciences

Save the date!

The ICD Challenge is a 5-day battle between international universities and students, where they compete for the best concept for the client! Are you going to be the next best designer? If you want to know more about the challenge and what you can expect.

What is the challenge about?

The ICDChallenge is a five day contest (or Battle of the Schools) between international universities and undergraduate students from the creative industry (media and games) to design a promising creative concept for a ‘mystery’ client. (Last year’s client was adidas). Coming academic year, the ICDChallenge will be hosted by Hanze UAS in Groningen, and co-hosted by Algebra University College, Zagreb.

How does it work?

For one week several international design teams will work on a creative challenge for an existing international client and are mentored by Visual Design professors from the participating universities and international design agencies. The client will be announced at the beginning of the challenge.

Jury criteria

> Recognition of brand look & feel / creative direction, 

> Value of spatial concept through idea and realization 

> Values ​​for end-user/customer 

> Systematic compliance with brief requirements     

> Bold step ‘on the edge’ of the brief 

"For me, this has been one of the most memorable weeks of my life! Going to Zagreb, a city I had never been to before, with 9 other students whom I barely knew, doing a project for one of the biggest sports brands in the world; adidas!."

- Yvanka Visser, Hanze UAS

Planning