The ICD Challenge is a 5-day battle between international universities and students, where they compete for the best concept for the client! Are you going to be the next best designer? If you want to know more about the challenge and what you can expect.
The ICDChallenge is a five day contest (or Battle of the Schools) between international universities and undergraduate students from the creative industry (media and games) to design a promising creative concept for a ‘mystery’ client. (Last year’s client was adidas). Coming academic year, the ICDChallenge will be hosted by Hanze UAS in Groningen, and co-hosted by Algebra University College, Zagreb.
For one week several international design teams will work on a creative challenge for an existing international client and are mentored by Visual Design professors from the participating universities and international design agencies. The client will be announced at the beginning of the challenge.
> Recognition of brand look & feel / creative direction,
> Value of spatial concept through idea and realization
> Values for end-user/customer
> Systematic compliance with brief requirements
> Bold step ‘on the edge’ of the brief